Start Over, Hand Sanitizer Gel

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Try out Selfcare Sleep Ritual designed to complement our Feel Good + Rest Well Sleep Cream 250

AS SEEN IN VOGUE, JUNE 2019

FINALLY, FEEL GOOD + REST WELL

We combined the power of Feel Good, Multi-Sensory Oils with the magnificent Valerian to help you to feel good and rest well!

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FEEL GOOD - ANYTIME

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So Fucking Good Mindset Mist

YOU DO YOU GOOD!

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HELLO GORGEOUS!

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So Fucking Lit Mindset Mist

DAILY LIT FROM WITHIN

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SEXY IS ALL ABOUT ATTITUDE

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So Fucking Hot Mindset Mist

BEING HOT NEVER HURTS

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START YOUR DAY WITH A HIGH NOTE

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So Fucking Ready Mindset Mist

READY TO PACK A PUNCH, EVERYDAY!

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SO FUCKING PROUD!

Becoming proud of who you are takes courage and internal strength, but celebrating pride shouldn’t be a once-a-year event. Now, you can celebrate pride everyday with So Fucking Proud.

PS: We will donate $50 for every bottle of So Fucking Proud sold to Broadway Cares' Dancers Responding to AIDS program. 

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introducing BANISH / ban*ish, antidote mist

Banish negative thoughts, energy & vibes. Take charge of your thoughts and make them powerfully benefit you. 

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THAT FEEL GOOD VIBE

MORE USAGE IDEAS
  • The brand is called Necessary Luxury because it is about bringing the state of great comfort to the most basic requirements of life – our sense of smell and our emotions.

  • Sam Cheow, Founder
  • When my husband (Gordon) contracted stage four - lung cancer, he gave me a sense of purpose.

  • He was reliant on his heavy-duty medication to relieve him from pain, anxiety, and to help him to sleep...
  • All you need is a new mindset to startover!

  • Necessary Luxury combines the world of wellbeing and fragrances with purposeful aromatherapy...

The brand is called Necessary Luxury because it is about bringing the state of great comfort to the most basic requirements of life – our sense of smell and our emotions.

Sam Cheow, Founder

When my husband (Gordon) contracted stage four - lung cancer, he gave me a sense of purpose.

He was reliant on his heavy-duty medication to relieve him from pain, anxiety, and to help him to sleep... Read More

All you need is a new mindset to startover!

Necessary Luxury combines the world of wellbeing and fragrances with purposeful aromatherapy... Read More

Testimonials

Feel Good Multi-Sensory Body Oil

Slather this luscious treatment on your limbs before bed for supple skin (and the best sleep you've had in years)... Honestly, just put it everywhere.

T. Glynn

Feel Good Multi-Sensory Body Oil

I've been meaning to tell you: I use your oil every night to sleep. It's magic. Thank you!

E. Stephens

So Fucking Lit Mindset Mist

I am 'So F*cking in Love! with this new fragrance. It is very unique - strong but not heavy or overwhelming, and most importantly - versatile, so its right for different occasions.

N. Supple

Feel Good Multi-Sensory Body Oil

When my father passed away in 2016 I got very depressed. Sam gave me some of his oils, it reduced my bad mood, comforted me and allowed me to sleep peacefull.

L. Borello

Feel Good Multi-Sensory Body Oil

Loved the oil. It's light and absorbed well. Another great part is there's no sticky feeling to it once the day wears on and your skin natural oils start to blend The smell is wonderful!

N. Supple

So Fucking Gorgeous & So Fucking Lit

OMG I'm obsessed... My favourite is the So Fucking Gorgeous... It's more my speed. But So Fucking Lit is very addictive and has been keeping me in a good mood. I just sniff it all day :)

T. Errante

Feel Good Multi-Seonsory Body Oil

Oil = love. I mix with my body lotion and enjoy the faint smell I get throughout the day.

H. Staftter